Know the foundation
Build a fuller understanding of the website at the center of your online presence.
The insider’s guide to your online presence
Mastering
Your Website
The Insider’s Guide to Fully Understanding Your Website, Search Engine Optimization and Building Your Brand Online
A practical guide for business owners who want to understand how their website works, how search visibility is built, and how their online brand comes together.
By John Colascione · Published by SEARCHEN NETWORKS®
A guide to building your brand online
A clear view of the moving parts
Understand what your website is doing for your business.
Your website is more than a collection of pages. This guide helps make the key ideas behind website ownership, search engine optimization, and online branding easier to understand.
This is one of the most informative guides on beginning website marketing and should be required reading for all new store owners.Robert R. “Bobby” Easland Jr.
osCommerce Specialist
Make sense of SEO
Explore search engine optimization and the factors that help people discover a business online.
Build a consistent presence
See how your website and other online touchpoints contribute to the brand people recognize.
Go beyond the basics
The guide covers search and algorithm fundamentals along with more advanced ideas.
Why this guide
Written to help business owners ask better questions.
Understanding the basics makes it easier to make informed decisions about your website and the people who work on it.
01
Plain-language context
Get oriented to the concepts behind websites and search without treating them as a black box.
02
Useful perspective
Connect the technical pieces to the larger goal of presenting your business well online.
03
Ideas to build on
Start with the fundamentals, then continue into more advanced theories and considerations.
Mastering Your Website
Take a closer look at your business online.
Order Mastering Your Website by John Colascione through Amazon.
Buy on AmazonAmazon · searchen.com